GAUCHO SCHOOL
HE PROBLEM TO SOLVE WAS HOW TO PRESERVE THE PREMIUM VALUE THROUGHOUT THE ENTIRE COMMERCIALIZATION PROCESS.
THROUGH WHICH CHANNELS DO WE REACH FRUIT VENDORS AND DISTRIBUTORS?
Through research, we discovered that the place was
the Central Market and the WhatsApp Channel.
THE PROPOSAL WAS GAUCHO SCHOOL
A great opportunity to communicate
and educate:
• How to display the product.
• How to care for the fruit.
• How to organize the store and countless tips.
The shoppers have a lot of time in the market, so there's an opportunity to learn how to improve their own store.
© Imán