The answer came from the very essence of Pinamar: ITS PEOPLE
Thus, a concept was born that is as simple as it is powerful

"PUT ON THE PINAMAR CHIP"

More than just a network change, it was a declaration of local identity and pride.

That’s why we invited businesses and residents to become protagonists of our campaign, bringing our message to life in commercials and public spaces.

The campaign was rolled out across multiple platforms, reaching every corner of the city.